Tracking Links

There are various channels for running marketing campaigns, including social media, email, and paid ads. With so many platforms available, it can be challenging to keep track of everything and determine which campaigns are successful. Fortunately, UTM codes can help us with this. By using UTM codes, we can track the performance of our campaigns and gain insights into what's working and what's not.

To create tracking links with UTM codes, follow these steps:

1. Go to the "Store" tab in your account.

2. Select "Dashboard"

3. Click on "Generate a Link," which will open a pop-up for the tracking link creator.

4. From there, you can add UTM parameters to your link and customize it according to your needs.

5. Once you've created the link, you can use it in your marketing campaigns to track their performance and measure their success.

What is UTM?

A UTM code is a set of parameters that can be added to URLs in order to track the source and effectiveness of different traffic and marketing campaigns.

The acronym UTM stands for Urchin tracking parameters and was originally introduced by a tool called Urchin, which was later acquired by Google and evolved into Google Analytics.

Nowadays, UTM codes have become the industry standard for tracking marketing campaigns across various analytics tools, marketing apps, marketing automation tools, and CRMs.

There are three standard UTM parameters that are commonly used:

UTM Source, UTM Medium, and UTM Campaign.

UTM Source refers to the individual site or platform within a marketing channel, such as Facebook for social media or a specific email list for email marketing.

UTM Medium represents the broad marketing channel, including social, organic, paid, email, affiliates, and more.

UTM Campaign specifies the specific campaign that is being run and can be named in a way that makes it easy to identify and track its effectiveness.

That's right! Adding UTM parameters to your URLs allows you to track where your website traffic is coming from and which marketing campaigns are driving the most engagement and conversions. This data can be incredibly valuable in helping you make informed decisions about your marketing strategy and where to allocate your resources.

How to Build a Tracking Campaign

Once you have created your tracking campaign, you can now copy and paste the generated URL to the external site where you plan to share the link. This will allow you to track the traffic and conversions from that specific source in your analytics dashboard. In the Top Sources tab, you can see a breakdown of the sources driving traffic to your site and track how each source is performing. This information can help you make data-driven decisions on which sources to focus on and optimize for better results.

Note that the source data for your link's traffic can also be viewed within the CRM properties of your user dashboard.