A/B Testing

A/B testing is essentially an experiment where two or more variants of a page are shown to visitors at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We use A/B testing to continuously improve our pages for better results.

To create an A/B test simply go to your funnel steps and when you hover over a step the "A/B TEST" button will appear, as shown below

When you click the "A/B TEST" button, you have two options: Duplicate Page: This will copy your existing page exactly how it is at the moment New Page: This will create a blank page When we want to test single elements, like changing an image or changing the title we choose to duplicate the page.

After we have chosen, your funnel step will be split into two: A and B as shown below:

When you hover at the intersection of it a gear icon will appear where you can adjust the settings of the A/B test. When you click it, a pop-up as shown below will appear. Here you have the option between: Automatically: The winning threshold is set at 5000. We can change this to however much we want. The idea here is that for this A/B test a limit of 5000 visitors is set. So, when the limit is reached version A or version B of your pages will be automatically chosen based on which one performed best. Manually: With the manual option there is no threshold. You decide for yourself when to end the test.

Click "Save" to finalize your A/B testing settings.

Now it is time to design your A/B version of pages, change elements, or create a completely new design from scratch.

Simply hover over the funnel step and the moment you hover over A or B you will see the styling button appear as shown below: